The Darkside Initiative Blog

The Darkside Initiative Blog

Wednesday, August 20, 2014

New Nike in Store Thursday 8.21.14

Nikelab Court Collection by Fragment
Nike Court Tennis Classic by Fragment
First arriving in 1973, the tennis classic is fresh off a 41-year trip forward through time. Made popular by a rebellious court superstar who literally swore by them, the Nike Court Tennis Classic by Fragment fuses modern lifestyle with Nike heritage. Fujiwara is a lifelong tennis fan, and chose the Tennis Classic for its rich history and iconography. To update the style, the designer selected premium materials that underscore its cult street status.
Nike Tennis Classic Fragment SP.  White, White, Cool Grey.  693505-110
Nike Tennis Classic Fragment SP.  White, White, Dark Concord.  693505-115
Nike Tennis Classic Fragment SP.  White, White, Obsidian.  693505-118
Nike Tennis Classic Fragment SP.  White, White, Black.  693505-119

Nike Court Apparel Collection By Fragment
Inspired by the sport's effortless aesthetic, Fragment Design founder Hiroshi Fujiwara's Nike Court Apparel Collection instills a domineering attitude into the sang-froid of classic tennis silhouettes. Executed in a palette of deep navy blue or stark white, the pullover Nike Court ½ Zip Jacket, Nike Court Polo, and Nike Court Herrington Jacket all exude a quiet confidence ready to be exerted on opponents.
Nike Lab Half-Zip Jacket Fragment.  Midnight Navy.  668828-410
The Nike Court ½ Zip Jacket features a large center-pocket, white zip and Nike Court details as well as printed Fragment logo details on the sleeve and back.
Nike Lab Tech Polo Fragment.  White.  668829-100
The Nike Court Polo updates a Tennis mainstay with blue accents on white cotton as well as an ergonomic seams and cut for ease of movement.
Nike Lab Herrington Jacket Fragment.  Midnight Navy.  668828-410
Celebrating a classic court staple the Nike Court Herrington Jacket is constructed from lightweight fabric and features white zips, stitched detailing, and a mock neck.