The Darkside Initiative

Thursday, July 14, 2016

Wednesday, May 4, 2016

New Nike in Store and Online Thursday 5.5.16

Instant Happiness Returns: The Nike Air Presto Ultra Flyknit

The Nike icon is updated with modern materials and technology to deliver the ultimate in lightweight comfort.

Originally released in 2000, the Nike Air Presto became famous for its irreverent advertising, alpha sizing and ahead-of-its-time sock-like construction.

In the decade and a half since, the shoe has transcended performance running to become a sport style fixture. Now, 16 years after its introduction, Nike is updating the icon with new materials and technology. The result is the Nike Air Presto Ultra Flyknit.

The shoe’s signature one-to-one fit becomes even more profound through the use of Flyknit in the upper, which delivers stretch in the collar, ventilation in the toe and tongue, and support in the heel and underneath the toecap.

In another first for the Presto franchise, the Nike Air Presto Ultra Flyknit features a mid-cut collar, which lends a modern aesthetic. The TPU cage is reengineered to fit the Flyknit upper, while the ultra tooling with rubber in high contact wear areas delivers improved comfort and durability.