New Nike 3.2.17

Nike Air Max 90 Ultra 2.0 Flyknit.  White, Wolf Grey, Bright Crimson, Black.  875943-100
An OG Air Max colorway is revived for the latest iteration of the Air Max 90 Ultra 2.0 Flyknit. Delivering a snug fit that wraps the foot and lightweight breathability for complete comfort, the iconic silhouette continues its legacy with springy Max Air cushioning underfoot and no-sew film overlays for a streamlined look.
Lightweight Flyknit combines areas of stretch, support and breathability for an ultra-comfortable fit.
A visible Max Air unit in the heel creates a fast, springy feel.
Flexible rubber tread adds traction and durability.

Nike Air Max 90 Ultra 2.0 Flyknit.  Rough Green, Dark Grey, White, Black.  875943-300
An icon is reborn with the latest Air Max 90 Ultra 2.0, featuring Flyknit fabric for a supremely snug fit and breathable comfort. A Max Air unit in the heel offers springy cushioning like the original from over two decades ago, while no-sew film overlays provide a streamlined look.
Lightweight Flyknit combines areas of stretch, support and breathability for an ultra-comfortable fit.
A visible Max Air unit in the heel creates a fast, springy feel.
Flexible rubber tread adds traction and durability.

Nike Women’s Air Max 90 Ultra 2.0 Flyknit.  White, Wolf Grey, Bright Crimson, Black.  881109-100
An unstoppable icon, the Air Max 90 Ultra 2.0 continues its decades-long legacy with this latest iteration. Flyknit fabric hugs your foot for a lightweight, breathable feel. No-sew film overlays provide streamlined structure and a Max Air heel unit delivers springy comfort and OG style. A plush foam footbed helps keep you comfortable all day long.
Lightweight Flyknit combines areas of stretch, support and breathability for an ultra-comfortable fit.
A visible Max Air unit in the heel creates a fast, springy feel.
Flexible rubber tread adds traction and durability.

Nike Women’s Air Max 90 Ultra 2.0 Flyknit.  Black, Medium Blue, Cool Grey, White.  881109-001
Continuously improved upon since its '80s debut, the Air Max 90 Ultra 2.0 features the iconic Max Air heel unit for springy cushioning and a lightweight, multi-colored Flyknit upper for continues comfort and a snug, sock-like fit.
Lightweight Flyknit combines areas of stretch, support and breathability for an ultra-comfortable fit.
A visible Max Air unit in the heel creates a fast, springy feel.
Flexible rubber tread adds traction and durabilit

New Nike in Store Sunday 2.15.15

Nike HTM Free Mercurial Superfly SP

Nike brings the innovation, performance and bold personality of the new Nike Mercurial Superfly boot to the streets with the introduction of the Nike Free Mercurial Superfly by HTM. Filtered through the collaborative design lens of NIKE, Inc. President and CEO/ designer Mark Parker, Fragment Design Founder Hiroshi Fujiwara and Nike design legend Tinker Hatfield, HTM continues its tradition of hinting to the future of footwear design with disruptive interpretations that defy convention. Dedicated to disciples of design and innovation, the Free Mercurial Superfly by HTM is inspired by the benefits of performance football and also integrates Nike’s most celebrated performance technologies such as Nike Flyknit and Nike Free.
Playing off the performance benefits of fit, heightened sensation and natural motion, the Free Mercurial Superfly by HTM acknowledges the need for these same performance benefits to respond to the rigors of everyday wear. To capture the aesthetic language of speed and style associated with the Nike Mercurial design ethos, the shoe retains a lightweight Nike Flyknit upper. Similar to that of the Mercurial Superfly boot, it boasts a sock-like fit and high, integrated ankle cuff that eliminates distraction and enhances reaction—on or off the pitch.
Likewise, dynamic Nike Flywire cables were preserved to boost support, while NIKESKIN, which provides waterproofing on the boot, was eliminated to enhance breathability. The Swoosh logo, which is airbrushed and oversized, reflects the Mercurial boot’s trademark look.
A Nike Free 5.0 platform sole complements the form-fitting upper and enhances natural motion for a comfortable, flexible ride; the leather heel adds support and premium styling.

Nike HTM Free Mercurial Superfly SP.  Dark Obsidian, Squadron Blue, Summit White.  667978-441

Nike HTM Free Mercurial Superfly SP.  Dark Grey, Wolf Grey, Summit White.  667978-009

Nike Air Footscape Magista SP

The Nike Magista football boot is the definition of redefinition. Its radical design, highlighted by its now-iconic Nike Flyknit upper, completely changed the concept of how football boots look and perform.
The boot’s innovation has served as a canvas for inspiration amongst the broader Nike design team. Just as the Nike Free Mercurial Superfly by HTM did.
“The Magista was designed for the creative playmaker on the pitch—one who operates in tight spaces and wants a boot that works as an extension of the foot,” says Nike Senior Footwear Design Director Nathan VanHook. “We looked to bring that same fit and feel to the Air Footscape Magista. Everyone wants product that moves with the foot and feels almost like you aren’t wearing anything.”
This sock-like sensation is achieved primarily through the Nike Air Footscape Magista’s Flyknit upper. Flyknit technology seamlessly integrates areas of breathability, stretch and support where they’re needed most, while also reducing waste in the manufacturing process. For enhanced breathability, the Air Footscape Magista is free of the NIKESKIN that provides weather protection in the football boot. However, for aesthetic effect, the tonal Swoosh logo is constructed with the protective material. In addition, the shoe’s Flyknit upper features the same deep texture that is a signature element of the Magista football boot.
To reflect the look of the football boot’s heel, Nike designers crafted a leather heel counter in the Air Footscape Magista. The juxtaposition of the Flyknit and leather materials lends the upper a natural look and feel.
This natural feel extends to the outsole, which features an Air Footscape Freemotion tooling. First introduced in 1995, the Air Footscape tooling was formed to mimic the natural shape of the foot. It was updated to its current Air Footscape Freemotion state in 2010 with Nike Free-inspired siping, which better enables the athlete’s natural motion. An encapsulated Air-Sole unit in the heel provides added cushioning.
“The Magista is revolutionary in every sense of the word,” VanHook says. “So we wanted the Air Footscape Magista to feature an element that was quite revolutionary when it came out. The Footscape fit that brief, and when you put it together with the Magista, you create an undeniably unique look, as well as a very natural fit.”

Nike Air Footscape Magista SP.  Wolf Grey, Wolf Grey, Summit White.  652960-008

Nike Air Footscape Magista SP.  Black, Black, Summit White.  652960-009

Nike Air Footscape Magista SP.  Photo Blue, Photo Blue, Summit White.  652960-441

New Nike in Store Thursday 10.23.14

Nike Flyknit Rosherun.  Multi-Color.  677243-100
Roshe Flyknit: Reimagined Design.
“The knit upper on Roshe Flyknits is truly one of a kind—no two shoes are exactly alike.” – Graeme McMilan, Roshe Flyknit designer.
 Certain sneakers are rare, but only a select few can be called one-of-a-kind. The new Roshe Flyknit fits the latter. No two stitches on any two shoes are alike, making each pair unique. Further illustrating Nike’s mission to make athletes faster, stronger, and better with less impact, it’s composed of Flyknit strands from a surplus of material. The result—transforming excess into success—is unlike any Roshe you’ve seen.
The Roshe Flyknit design team saw unused material as an opportunity; not only to make an exciting new design, but one with a purpose as strong as its woven makeup. Meant for everyday wear, the design’s Flyknit upper conforms to your foot for lightweight support, while retaining its simplistic design language.
First introduced in 2012, Flyknit technology broke new ground on the track, allowing wearers the perfect fit for the perfect run. Now, the precisely engineered fabric and yarn variations live atop the Roshe one-piece midsole/outsole. Signature innovation lives below as well, with an updated natural motion tooling that features forefoot flex grooves for enhanced flexibility. Additional comfort comes from within the design with an Ortholite sockliner.

New Nike in Store Thursday 10.9.14

Flyknit Trainer Chukka SFB 

Chukka construction. Flyknit fit. 

Designed to beat the elements, the Flyknit Trainer Chukka SFB emphasizes seasonal protection without sacrificing signature innovation.  Blending the fit and feel of Flyknit with the rugged utility of a boot.  The Flyknit Trainer Chukka SFB's upper is crafted with Flyknit threading and a synthetic wool blend for optimal warmth.   The Flyknit Trainer Chukka SFB seamlessly combines a Flyknit upper with a Phylon midsole and rugged outsole to create the purest expression of winterized performance.  Innovation begins at the bottom. Accordingly, the design’s rugged sole-unit features Phylon injections and deep flex grooves for increased traction in any terrain.

Nike Flyknit Trainer Chukka SFB SP.  White, White.  652961-101

Nike Flyknit Trainer Chukka SFB SP.  Sage, Sage, Rough Green.  652961-223