New adidas Consortium 12.10.16

adidas Consortium x Highs and Lows EQT Running Support 93

Perth, Western Australia is among the most remote urban areas on the planet – being over 2.000km away from the nearest city. From this outpost, clothing and footwear retailer Highs and Lows opened its first store in 2005, which is located on the far west of the vast desert that makes up 1.4 million km2 of mainland Australia. It is this unique location and relationship with the dry, arid, inhospitable expanse that provides the inspiration for HAL's EQT Running Support 93.

To venture along the long isolated roads of the Australian outback requires a tough vehicle and a tougher mentality. This EQT is based on the muscle cars that rose to cinematic and cultural significance during the 1970s and 1980s. An era where cars were gutted, hybridized and pushed to their performance limits. This approach to internal and external modifications to a vehicle is often referred to as “Frankensteining”.

But this is no monstrosity, as the classic 90s runner’s silhouette remains intact; the modification has taken place to the material used. Vamp, quarter panel, and “Burrito” tongue are canvas, while the remaining upper is leather. Subtle accents include the red highlights on heel and outsole, the sand colored speckles on the black midsole, as well as the gradient effect on the EQT's prominent lacing system.

The EQT came after the iconic muscle cars, but it is from an era of tough runners. The early 90s were a period when immediate style and performance converged on the feet of runners around the world. This year they are back on the feet of clued-up, history conscious footwear enthusiasts.

Just take these out running and kick up some dust for that super authentic outback look!

adidas Consortium Highs and Lows EQT Running Support 93.  BA9630

- black leather upper with anthracite canvas vamp, quarter panel and tongue
- red highlights on heel and outsole
- gradient effect on lacing
- co-branded tongue labels
- co-branded insoles
- black EVA midsole with 3-stripes detailing and speckled effect
- sand colored outsole with TORSION® sole system
- “HIGHS” and “LOWS” lace jewels

New adidas Consortium in Store and Online Saturday 12.6.14

adidas Consortium EQT Guidance 93 x HAL

With the return of the Equipment Series to the adidas roster, the brand with the 3-Stripes is releasing a number of exclusive partner collaborations from places far and wide. Hailing from the world’s most isolated city, Perth, Western Australia, premium apparel and sneaker boutique Highs and Lows takes on the EQT Running Guidance 93 for Consortium in a meticulously curated interpretation of the shoe.
Beginning with the concept of endurance, HAL selected fabric with longevity that kept the shoe light and flexible; nubuck and smooth suede overlays reveal athletic mesh and ballistic woven nylon underneath. The sneaker boutique also found inspiration in the name ‘Guidance’, and as such, chose colours found in early 90s trail and orienteering maps, whilst also subtly nodding to adidas’ rich EQT history using hints of sub green detailing. Dual branding is featured throughout; on the lace jewel, heel patch, loop tag and lace aglets.
The Guidance’s distinctive 3-Stripes is represented in an intense Orange emphasized by a tonal medial side. It interacts with and sits on an off-white, speckled midsole making it a visually striking shoe that feels both classic and contemporary at once.


adidas Consortium EQT Guidance 93 x Solebox

The Equipment Series reestablishes itself as an adidas favorite with its latest comeback, supported by a selection of premium collaborations. Long-time friends of adidas, Solebox bring their Berlin heritage to the table, using it as inspiration for their Consortium version of the EQT RNG Guidance.
The silhouette - which first debuted in 1993 and set a bold statement with its angular lines - is brought up to contemporary speed with Solebox’s touch. Berlin’s flag colors of black, red and white are strategically placed; black mesh underlays and ballistic nylon are layered tonally, integrating the liner, laces and suede heel tab, while red is used sparingly on the midsole, heel tab and tongue loop tag. Grey is introduced in nubuck on paneling of the shoe, in a tribute to their previous collaboration with adidas, the “Now and Then” pack.