New Adidas Consortium in Store Saturday 12.8.12.
Since the relaunch of adidas’ top tier Consortium line last year, there has been a natural demand for women’s product with comparable quality materials and detailing. To respond to these requests, adidas Originals has joined forces with two Scandinavian retailers, WOOD WOOD and Sneakersnstuff, to create the first capsule collection designed specifically for women within the Consortium range.
Swedish retailer Sneakersnstuff has given adidas’ ZX 700 a directional fashion twist. The SNS design team took inspiration from the exotic animal textures and luxurious materials that are often used in the construction of designer handbags. The ZX 700 x Sneakersnstuff upper is a mix of black suede and animal embossed leather. The snakeskin pattern effect varies, making each pair of these head-turning sneakers unique. The team further pushed feminine detailing by focusing on the 3-Stripes on the medial side of the shoe. Instead of being stitched, the 3-Stripe detailing is pleated – a considered approach that adds to the sneaker’s feminine look. The predominately black colorway is counteracted by off-white on the leather ghillie piece and outsole, and a luxe soft leather sockliner featuring the SNS logo. The logo is also debossed on one shoe’s heel tab, while the other shoe features a debossed Trefoil.
Danish clothing label and retailer WOOD WOOD revisits its relationship with adidas Originals for this Consortium collaboration. The brand has reworked the Gazelle Vintage, infusing the silhouette with a Scandinavian sensibility that draws additional inspiration from the Californian desert. Bringing the quality of Consortium into focus, WOOD WOOD has taken away the overlay of the silhouette and worked with an all-leather construction on the upper that is super smooth. A handcrafted feel comes forth with hand-stitching on the 3-Stripes and heel tab and cotton laces. Raw edging around the collar makes for a sneaker that is both rustic and feminine. More thoughtful detail is found throughout the sneaker design, including a cork sockliner featuring a screenprinted Trefoil under one foot and the WOOD WOOD logo screened onto the other. A fabric loop tag hangs off the heel with a unique swallowtail finish. Like all Consortium models, a signature fabric loop tag with eyelet wraps around the tongue.
adidas Originals reintroduced the Basket Profi earlier this year, and is giving the shoe a fashion look and feel as part of the women’s Consortium capsule collection. From a distance, the shoe’s fluid shape and mostly off-white colorway present a minimal style, but closer inspection reveals a more nuanced design. The leather upper has been given a cracked treatment, and a contrast heel tab and lining of super soft suede is screenprinted with irregular polka dots. The sneaker’s serrated edge 3-Stripes detail is executed in premium nubuck for subtle contrast. The Basket Profi’s honey colored outsole matches the original sneaker, and the fabric loop tag on the tongue defines the shoe as part of the Consortium collection. The loop is marked with an off-white Trefoil on the front, and the Consortium handshake logo in black on the back, further pushing the detail-oriented direction of this collection.
