New adidas Consortium in Store Saturday 2.2.13
Over the past two decades, sneaker boutique hanon Shop has cultivated itself a reputation as one of the prime retailers of rare shoes and covetable collaborations. adidas has enjoyed a tight relationship with owners and brothers Ed and Brian Toft, and now the brands respectfully join forces for Consortium SS13 with a shoe that’s been off the radar for some time, the adidas CNTR.
The pack pays tribute to hanon’s hometown of Aberdeen - The Silver City! Both the colourway and material application are inspired by the city’s surroundings which were historically built from locally quarried granite. A town of two faces, in the winter Aberdeen can feel quite bleak, whilst in summer the buildings come alive and evoke a silver charm that gives the architecture of the city its unique warmth and character.
Executed in suede, mesh and nubuck, the grey upper of the shoe model depicts the seasonal change of Aberdeen's landscape. At the rear of the shoe there is a dark grey suede with a heavy nap representing the gloom of winter which is offset by a dual layered silver mesh and light grey nubuck that leans towards the fairer months of the year. Additional features appear by way of Aberdeen’s red accents, 'granite' three stripes and multi print sock liner. The detail on the stripes was created by applying a mirror image print of the grain on the stonework at our warehouse to a black 3M reflective material, while the footbed and tongue backer draws inspiration from adidas' archive boxes and tissue paper.
Further detail on the shoe appears in the form of dual branding via debossed heel tabs and embroidered Consortium tongue pulls. The hanon flame appears on the left shoe whilst the classic adidas Trefoil is applied on the right. Finally, each adidas Consortium CNTR x hanon comes with silver foil footbed labels, three sets of laces - one tonal, one contrast and one with a reflective weave.
