New adidas Consortium in Store Saturday 9.7.13.
boost pure - the concept
When adidas launched boost in SS13, it introduced runners to revolutionary technology with its super light cushioned sole that combined comfort with responsive energy. For FW13, adidas brings a streamlined and lifestyle focused collection of shoes for limited distribution with two silhouettes, the Energy boost Pure and marathon winning model adizero adios boost Pure. Whilst still containing the high tech materials and properties of the originals, it’s the extra details – from gunmetal 3-Stripes to suede overlays and reflective heel mesh – that give it an edge.
The collection will feature both men’s and women’s versions in two exclusive color directions: black on black for a timeless premium feel, and earthy beige tones that hint at urban landscapes and natural earth elements. Subtle pops of color and extra laces add interest to each of the exclusive colorways across all models.
energy boost pure m
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The men’s Energy boost Pure in its predominately black colorway is a powerful shoe, featuring elegant black on black with pops of red and white, making it a versatile wardrobe staple. Though the limited edition shoe has a sleek and stylish feel, the technology remains with lightweight techfit on the upper, allowing flexibility and support of the foot and a boost energy-returning midsole, which keeps runners charged every step of the way. Reflective black mesh on the heel offers an understated highlight against the rest of the black matte and glossy upper.
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Whilst technology is often at the forefront of adidas Performance running shoes, the brand has created an exclusive and limited edition colorway for the Energy boost Pure that enters a lifestyle dimension, playing with color and textures. Taking inspiration from earthy tones, the men’s silhouette is clean and stylish. Retaining all its performance features, the shoe is super lightweight with techfit technology, flexible texture upper with welded synthetic overlays, Torsion System for midfoot integrity, and, of course, a boost midsole that combines comfort with responsive energy.
adizero adios boost pure w
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adizero adios boost pure/w
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For FW13, the women’s adizero adios boost Pure in black and purple fuses high tech with a premium edge. The exclusive colorway takes advantage of textured materials that come in both matte and glossy finishes such as an air mesh overlay, which contrasts against the high-shine 3-stripes and heel counter. For this marathon winning model, technology remains highly considered with adidas’s Extended Torsion System, moulded responsive EVA sockliner for anatomical fit and great step-in, and boost’s super light energy-returning midsole.
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adizero adios boost pure/w
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Marathon winning adizero adios boost Pure is given an exclusive color lift for FW13 that is equally style and performance focused. Influenced by a palette of greys and khakis, the women’s shoe features eye-catching metallic silver 3-Stripes, synthetic suede overlay and an air mesh upper that feels at home on the street as it does on the running track. boost’s energy-returning midsole provides an endless supply of light, fast energy, whilst the Extended Torsion System gives support for the forefoot and midfoot.
