The Darkside Initiative Blog

The Darkside Initiative Blog

Monday, July 23, 2012

New in Store 7.23.12

New adidas Consortium in Store 7.23.12.


Consortium adidas ZX 500 OG
The latest additions to the adidas Originals Consortium range continue to showcase a sharp focus on premium materials by the Originals design team in Germany, with an overt attention to detail that ensures new silhouettes in the collection stay as true as possible to their original executions.
Following on from the success of the Tabula Rasa and Your Story collections, the next chapter in the adidas Consortium delves back into the
Upon its introduction in 1984, the ZX 500 was a welcome addition to the world of middle to long distance running and made an instant impres-­ sion with a range of technological advances that were exclusive to team Trefoil. From the extended TPU heel counter for added stability, to an
Upon its reissue in 2002, the evergreen, understated silhouette gained a new army of admirers for its varied lifestyle associations and has been a steady staple in the Originals line-­up for the last decade.
This take on the classic ZX 500 revisits one of the original colour-­ways. It features an ice grey suede overlay on a mesh base -­ a timeless and unbeatable combination while red accents pop off on the Trefoil branded heel tab and tongue tag. The midsole is contrasting grey and white and split by a stepped foxing strip, which adds to the overall clean appeal of the silhouette. As well as the extended heel counter, the Ghillie lacing
In line with the new subtle premium creative direction of the range, Consortium branding is only in the form of the small metal eyelet dissecting an accented tongue tag, the back of which features the recognisable handshake logo.
Seeing one of the most sought after ZX 500 colour-­ways so painstakingly brought back in its original glory is a testament to the new direction of the adidas Consortium range, a direction that presents adidas Originals iconic models in their best possible light.